Life changing isn’t it? To find out that most trees are in fact blue. And that every word must begin with a capital letter, regardless of where it is positioned in a sentence. Who Would Have Thought That Jaden Smith, Best Known For Being Will Smith’s Son, Is In Fact The Greatest Philosopher Of Our Generation? A Gift To The World That Would Have Perhaps Gone Undiscovered Had It Not Been For The Invention Of Twitter.
Jaden Smith is an example of how Twitter has enabled celebrities to share “a seemingly authentic, intimate image” (Marwick, Boyd 2011) of themselves with their fans, taking them “backstage” into their private lives. While Jaden’s tweets are mostly nonsensical utterances, they do offer an insight into what he genuinely thinks and feels. He is able to shrug off the shackles of “…PR artifice and management” (Marwick, Boyd 2011) and present an untailored and informal online persona. Fellow Twitter users can then engage with Jaden by retweeting, commenting on, and favouriting his tweets, or tagging his username in other posts. The dynamics of parasocial interaction are altered by this process as a two-way relationship between celebrity and fan is formed (Marwick, Boyd 2011). Not only do the fans know exactly what Jaden thinks, but now Jaden knows exactly what the fans think. Could this explain why he recently deleted his Twitter account?
A Bonus Jadenism
Marwick, Alice, Boyd, Danah (2011) ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The International Journal of Research into New Media Technologies 17(2) 139-158.
Online Image, http://persephonemagazine.com/wp-content/uploads/2013/05/tumblr_mm3wr1Urak1somw7ho4_500.png, viewed 12 May 2015.
falcont2tjockey, (2015). Jaden Smith : Words of Wisdom, online video, https://www.youtube.com/watch?v=qRfmSzk-nEA, viewed 12 May 2015