Sailing Into Uncharted Waters

Journalistic Waters

Everyone is bombarded with stories, videos and images from the mainstream legacy media on a daily basis. In a sea of royal babies, executions, Logie dresses, and flooded stadiums, it can be difficult to sort out what is trivial and what is relevant. It can be even harder to hear anything other than what the media deems to be “newsworthy” (apparently a royal baby was just about the only thing that mattered today). Enter you…

Citizen journalism – “sifting through the vast amount of information now available in online environments in order to discover the most relevant, important, or useful information for specific purposes or communities.” (Bruns 2007)

We are currently witnessing the gradual evolution from the industrial model of information production to a more collaborative and communal paradigm (Bruns 2007). With social media and open platforms that encourage user-generated content, the barriers between producer and consumer are being broken down and the two are beginning to morph into what Axel Bruns calls “produsers”. People are now able to bypass traditional media and present authentic and relevant stories that would otherwise never be heard of, to a community. These are then shared and critiqued endlessly by others, forever telling and growing a story.


Bruns, Axel (2007) Produsage: Towards a Broader Framework for User-Led Content Creation. In Proceedings Creativity & Cognition 6, Washington, DC.


One thought on “Sailing Into Uncharted Waters

  1. christhompson42 says:

    Hey, good post. Really clear writing and good use of references to explain “produsers” and the overwhelming media. The picture helped as well, just giving an image to the metaphor and it’s way better looking at a blog with a related picture than just text. Only thing was there was a bit of an sudden jump from the overwhelming media aspect to citizen journalism. Good blog it helped me!


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