This original YouTube is an Honest Trailer parody that shows the vast and brilliant transmedia storytelling of Harry Potter.
The Harry Potter universe transcends beyond just one media platform. There are films, books, video games, theme parks, and websites that all offer different stories and experiences to the audience. It is one of the most successful and lucrative entertainment franchises in the world, and continues to produce a wide variety of content long after the original material has run its course. Henry Jenkins describes this as media consolidation or “synergy” where the conglomerates with the rights to the franchise, in this case Warner Bros. Studios among others, “hold interests across a range of what were once distinct media industries.” By doing this, the companies have more entry points into the market and therefore increase their revenue streams. If one platform was to fail or close, the rest are there to soften the blow.
Jenkins, H. (2007), ‘Transmedia Storytelling 101’, 22 March, viewed 20 April 2015, http://henryjenkins.org/2007/03/transmedia_storytelling_101.html